KwikResponder Performance Tracking Tags Explained
In KwikResponder, tracking tags are used for several useful purposes.
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- To track the source of your subscribers.
- To group subscribers into categories.
- To implement custom subscribe and unsubscribe confirmation pages.
A tracking tag is simply a small label like “POPUP”, “AD99”, “HOMEPAGE” or whatever, that can be assigned to your subscribers by the subscription process, or manually using the KwikResponder admin system.
Each tracking tag has only a few settings:
- The name of the tracking tag.
- The description of the tracking tag.
- Custom subscribe success page URL.
- Custom subscribe failure page URL.
- Custom unsubscribe success page URL.
- Custom unsubscribe failure page URL.
A common question about tracking tags is why they (and not your autoresponders) contain the URL's of your custom confirmation pages. The reason is so that you can use different confirmation pages for the same autoresponder, by assigning a different tracking tag to each subscription form.
Here's an example. Suppose there are two forms on your web site where you accept subscriptions to your newsletter - on your home page and in an automatic popup window. Both of these forms are accepting subscriptions for the same autoresponder.
But it's quite likely that you'll want to use different custom confirmation pages for each because of the different window sizes, styles etc. So you would create two tracking tags - one for your home page form and one for your popup. Each tracking tag would have the appropriate custom page URL's in its settings.
The double benefit from using tracking tags in this way is that:
- you'll be able to track which form pulls the most subscriptions
- you'll be able to have different confirmation pages for each subscription form.
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